The era of search engine optimization has taken off and therefore more and more people are desperate to increase their search engine optimization knowledge. There are a lot of websites and books that go over in detail how search engine optimization can help website owners to actually improve their online business. However, there are different kinds of marketing tricks that SEO professionals use that can help website owners to get more traffic.
Not many people are aware of the difference between white hat SEO and black hat SEO and they get fooled by companies that are involved in black hat SEO tricks. White hat SEO is the safest form of SEO because it is in accordance with Google’s Terms of Service and Webmaster Quality Guidelines. If you dabble into black hat seo, you run a serious risk of getting your website banned by search engines.
Here we take a quick look at 3 white hat SEO tips for webmasters.
- The design of your website plays a vital role in how it ranks in search engines. New website owners want to make their website visually better and therefore they add graphics and pages that can take away from how search engines crawl your website. One of the best tips for white hat SEO is to make sure that the design of the website is simple and effective. All the pages of the website should be well structured and should have headers and sub headers which will help the search engine crawlers to quickly navigate through the web pages. Using ALT tag in the images is essential to helping your content rank better.
- Content is king and every white hat SEO consultant knows it. If you have material that isn’t worth reading, search engines will pick up on that. Every single web page on the site should have specific targeted keywords that you are aiming to rank well for. Don’t just stuff your page with keywords because that will actually have a negative effect on your rankings.
- Adding meta tags to your website is a trick that a lot of seo people still do that is completely outdated. Meta tags are no longer relevant (actually they are a huge waste of time) so you should focus on your title tag instead. Make sure to title your content with what it is truly about. If you have a specific keyword in mind that you want to try to get in search results for, include it in the title.